While I was reading the Media Guardian, I came across the article about Twitter. I found this article most interesting because it is a recent article and about a social networking site that is used all around the world. I for one use Twitter everyday and do enjoy it, so when I saw the article I was intrigued to see what was happening. The article is about Twitter allowing advertisers to directly target Twitter users with their advertisments according to the information they give away in their tweets i.e. what interests them. The article goes on to explain how Twitter, who carries out about 400 milion tweets a day, will actively be keeping track of what each user is reading and tweeting to see if they can get any ideas of what the users may like and be interested in. It is also said that Twitter has compiled a list of about 350 topics in which they think account holders may be interested in, allowing advertisers to target them with their ads. For exaple, Football lovers, if they tweet about football in the majority of their tweets, advertisers like sportswear retailers would be able to send ads with promotions on.
As I read through the article, what interested me about it, was that I am one of the many Twitter users, and I go on Twitter to communicate with friends or 'retweet' tweets that I find interesting. When I read the whole article I realised what Twitter's plans are and thats what piqued my interest because its something I am against and if I could argue against it, I would.
If you find this article as interesting as I did, and you would like to read the full story, click here
If you find this article as interesting as I did, and you would like to read the full story, click here
An interesting article with a thoughtful response. Well done.
ReplyDeleteIt's great that you are interested in this new media technology as it will be useful to build on this when considering issues of audiences and institutions.